How to Get On-Brand Photos for Your Website and Social Media

What you choose for your blog posts, social media graphics, instagram feed, and more, communicate your brand's personality, voice, and purpose. What are your images saying about you?

Standing out online has become more and more important as more bloggers and online entrepreneurs have sprung up! To ensure a recognizable online presence it's important to choose visuals that compliment your brand. Your readers need to feel a sense of consistency when they are looking you up. Photography achieves this goal and more! Imagery can make or break your brand!

Don't feel overwhelmed by this process there  are a ton of ways to create a compelling brand if you do not own a camera or feel too overwhelmed by this process. If photography isn't your strong suit their are tons of stock photo websites out there that give you the images you love. I love having a stock photo membership to help people who don't quite know their style just yet and want filler images. Or people who want to outsourcing this feature of blogging to more professional photographers.

Today I want to share with you a few  techniques I give my clients so that they can get the images that work best for their brand.

First, Brainstorm Your Plan

You need to know exactly what you want your brand to be about. That's why I created the Rock Your Brand Free Ecourse to help you create a brand that makes sense. In this course I help you come up with a brand personality that represent you best. This will help with the overall tone of your brand. Think about this "If you had to describe your brand in 3 words what would it be?"

Some words such as:

  • Quirky, Cheerful, Colorful  
  • Minimalistic, balanced, and professional
  • Daring, Edgy, and Dark
  • Peaceful, natural, and organic
  • Feminine, elegant, and classy
  • _________,_________,_________

Now look at the words you chose and figure out how they would look visually. What color, objects, shapes associate well with the words you chose.

Next, Search for the Photos to Inspire You!

Next, you need to go looking for photos that resonate with you. My favorite places to send my clients to find inspiration is to Pinterest! You can create a secret board just for your brand photos ideas. If you have colors in mind go searching for photos with those colors. You'll be surprised at all of the images that resonate with you. Pin the ones you like for future reference. Another way to find your sense of style is through Instagram. Is there an instagram account that fits your style perfectly?

*This is for inspiration only. Please do not try to copy them or take photos without knowing the terms and agreements. It's always great to find inspiration but being a complete duplicate of someone is a no-no in the blogging world ;)

2 Ways to Get Brand Photos!

 1. Do It Yourself!

Now days it's easy to create your own brand photos from affordable cameras to smartphones. It takes time and understanding something I'm excited about teaching in the upcoming months ;) When I started creating my own photos I felt so liberated because I could create something completely my own. However it can be quite a  learning curve so take into consideration that it takes time to get professional looking photos. Courses, ebooks, and videos can help you with that as well.

 2. Source out your photos!

This is for the people who may not have the affordability  or time to do it themselves. Sourcing out your photos will save time and energy. Here are several ways you can source out photos!

Free Stock Photos
Free stock photos are a great way to fill in for the mean time. There are tons of free stock photo sites out there including my 50 free stock photos. Watch out for cheesy and generic stock photos. Now days its all about the styled photo shoots that are laid back yet professional. These sites can help you determine what you like and what you don't like. There are somethings to consider however when choosing free stock photos:

  • Make sure you know the terms and agreements. Some free photos sites only allow you to use their photos non-commercially. 
  • You also have to take into consideration copyright and attribution requirements. Best bet is to find photos that are copyright free and doesn't require attribution.

Another great tip for finding free stock photos is by signing up to email lists that give a way free stock photos! This helps support indie photographers(like myself)! However take into consideration that others have the same exact photo. So you'll have to work around that by being creative with how you customize your stock photos!

Paid Stock Photos
If you really want to invest the right way, paid stock photos are your best choice when sourcing out photos. Usually paid stock photos are very professional and high quality. What's best is that you don't have to worry about a lot of people having them. There are two paid options that may be up your alley: Custom Stock Photos and Photo Membership Sites

  • Custom Stock Photos is one of best ways to ensure you'll get unique designs. However it does come with a price. I pride myself on having much more affordable prices for custom photos plus you get the most for your buck!  How does 50 photos sound to you for only $150. As opposed to 10 photos for $250 that a lot of other sites have. So take into consideration your price point and how many photos you need.

*Recent photos I did for a client

Get the April sale of only $150 for 50 custom styled photos!*Ending soon*

  • Photo Membership sites provide gorgeous stock photos for less than the price of custom stock photos. However if you want to develop a consistent brand filled with gorgeous images this will totally be what you need. If you're looking for really affordable photos that not everyone has, this is the way to go. With my membership I provide 3 different categories that fit with my members style (vibrant, minimalistic, and feminine). Then I create 20+ images for each category plus social media quote graphics that work perfectly for each category for a total of 50 images each month! 

Become a Member today and get 50 images for only $10/month

Now that you've found the photo direction that works for you here are a couple of blog post that will help you make them completely your own!

5 Ways to Customize Styled Stock Photos
How to Create Pinterest Graphics using Stock Photos
How to Develop a Cohesive Instagram Theme
15 Stock Photos and How to Use Them

Which stock photo route works best for you and why?

How to Cold-Email a Company or Influencer!


Writing an email to a company or influencer can be so nerve racking trust me I've did both!

You are worried about the no's and worried about the yes's what to do after that haha! It can be pretty intimidating, especially if your are just an unknown entrepreneur or blogger. But do not let that fear hold you back from taking action. Ask yourself this one question: What do you possibly have to lose? Nothing, nothing at all my dear! If you ever want to start making money or getting your products seen by others you have to put yourself out there! It's not gonna come to you!

Cold-Email Process!

The first step in doing a cold-email is finding the person/people you want to contact!

Here's 2 simple steps to finding their email!

  1. Make a contact list: Make a list of people in your desired profession or niche that you respect and admire. If you could get someone's time who would it be...go!
  2. Find their E-mail: Depending who is on the list, it can be either extremely easy or extremely hard. If it's a celebrity don't expect it to be a walk in the park! Make sure your contacts are relatively accessible. You can find them via google, on their website, in their social media bios, etc. Also check if they have a LinkedIn account. If you can't find anything look up people who they work with.

Who can use Cold-Emailing?

Bloggers looking to Collab with a Company
I don't do sponsored post anymore since I'm making my own passive income using custom stock photos, blog coaching, and my membership. However, when I did, I learned a couple of tricks for getting a reply back and even getting paid!

Bloggers or Entrepreneurs looking to Collab with top Influencers or potential clients
I reached out to a couple of top influencers in the blogging niche, I got a few no's but I did get my very first yes! Remember you will hear no's as you are starting out but remember for every 10 no's there is at least 1 yes coming your way! Once you make a name for yourself go back to the one's that said no, you'll be surprised at what happens!

Creating the Email 

Ask for advice or help, not money!

It's so important to not focus so much on the money in this first email (take into account I said the first email).  People are wired to want to help others. Every top brand or influencer started at the very bottom so chances are some of them want to be able to give advice.

Show your enthusiasm and know your stuff!

Have you ever seen  one of those generic, run of the mill emails that simply let's you know they definitely have not did much research on you. I literally had someone wanting me to write a review on prom dresses....uuuuuh I'm not in high school and I don't talk about prom next! This type of email doesn't even need a response. I'm freaking 25 years old and I talk about helping creatives stand out online. But they would know that if they actually looked at my blog and seen how I've rebranded my website and content. Same goes with you make sure you look around their site, find things that you really love about their site or social media and mention it in the email. You don't have to go overboard but at least show that you actually look at their stuff. Your enthusiasm showcases confidence thereby elevating your pitch!

Listen if you don't know your stuff don't expect a reply! Although I received some no's, those people that I contacted all replied back to me even extending the helping hand of letting me guest post on their site! That's because I told them what I loved about their blog, site, social media, etc. Taking time to research your subject beforehand will pay off in the long run.

Keep it Short and Concise!

No one has time to read a long short story! Show your enthusiasm, ask for help and keep it simple. These are busy people and they look through their emails quickly.  Grab their attention within the first two sentences with something that compels them to continue reading. Focus on at least 3-4 sentences at the most or short enough that the reader can respond to it in under a minute.

Make it personal

You are an awesome person let them know that! They have little to no idea who you are so make sure they do by the time they finish reading it. So to make it personal by showing kindness, using their names, and show your personality to make them smile!

Here are a few tips to make emails personal:

  1. Don't send out one standard email to a whole bunch of people. People will know that it's just another formulated template!
  2.  Make it about them not you! Now hang with me here. People are selfish they want it to be all about them so instead of "I" and "me" use more of "you" and "your." 
  3. Add their name so they will feel like they are getting a very personalized email catered to just them.

What if they don't respond?

Follow up! There's no other way of getting them to notice you. If you do one email and they don't respond don't give up. They are most likely getting tons of emails daily so it's most likely your email has gotten buried in the list. Email them once a week and always wait a week before following up again. So basically follow up twice a month! They will admire your persistence even if they think it's annoying! Remember cold e-mailing required persistence and patience!

So I hope these tips will help you finally take the chance to email your favorite bloggers, influencers, or companies! Be persistent and follow up every so often. Eventually you'll get that "yes" that will make all the difference!

Click here to get the 15 point cold email checklist with even more examples and things to avoid plus more blogger and business tools to rock your online brand including 50 FREE STOCK PHOTOS!

Have you ever written a cold email to a blogger or company?   What did you include  that you think made them open it?